Brand Guide
Use the new ITS brand when developing new materials or when there are opportunities to overhaul existing ones. There is no deadline or requirement for existing materials to comply with the new brand.
The benefit of branding
Our brand upholds the larger University branding while expanding upon it with elements specific to Information Technology Services.
Establishing a brand for UNC ITS shapes the way our users perceive our services.
- Branding ITS services creates a recognizable presence on campus, establishing a consistent identity and voice for ITS and elevating the credibility of our communications and services.
- An identifiable brand supports security awareness. When a user receives communications that are clearly identifiable as ITS branded, they will trust the security and validity of the message.
- Applying branding to ITS-owned websites and applications increases accessibility. Continuity of interfaces and navigation facilitates the ease of finding information quickly.
Value proposition
We provide technologies that enable faculty, students and staff to realize their goals of leading breakthrough change to improve society and help solve the greatest problems for our state, our nation and our global community, to accelerate the University’s academic and research pursuits.
How? By providing accessible, reliable, efficient, scalable and innovative technologies.
The value proposition doesn’t describe what we do, but what it means to the people we do it for. It is an internal guide, not an external tagline.
Connect
Our technologies and services connect people to campus culture, each other, classrooms and the world.
Collaborate
We promote collaboration among diverse groups by creating connections.
Educate
Our technologies and services advance education and research by connecting people at UNC with each other and the world.
Our values
Customers count
As technologists, we provide the best user experiences for our customers. When developing new tools and services we will view them from our customers’ perspectives, ensuring a positive interaction from day one.
We value diversity and accessibility
Everyone deserves the opportunity to succeed and participate in a welcoming environment. We recognize that a diverse set of experiences, perspectives and backgrounds enhances innovation. Therefore, we commit to communicating in plain and inclusive language to foster trust and confidence in our customer relationships and treat our customers and each other with respect.
We serve with integrity
We strive to meet the needs of the University by providing tools and services that are meaningful and serve the University’s mission. ITS values a culture of knowledge sharing and partnering with IT units across campus, offering our professional expertise, insights and recommendations that foster engagement and learning.
Lead, listen, learn
We offer professional expertise by identifying trends, keeping ahead of changing technology and listening to our customers. Our recommendations, based on experience and respect for our customers, drive innovation.
Our success is measured by the success of others.
We have done our jobs well when our customers easily use our tools and services to connect,collaborate and educate.
Tone Words
Professional
Accessible
Expert
Innovative
Modern
Intuitive
Reliable
Secure
Trusted
Tone words personify ITS’ values and work ethic.
Our communications should draw inspiration from and reflect the meaning and emotions of our tone words.
These tone words do not need to be included in communications but instead drive the messaging behind the communication.