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Logo Guidelines

The UNC Information Technology Services logo is integral to reinforcing our brand identity. The logo must be used on all ITS communications materials. Inclusion of the logo establishes trust that a communication is an official message from UNC ITS. To ensure the integrity of the brand, the logo must always be resized proportionally and reproduced from high-resolution artwork. It may not be altered in any way.

Follow all logo requirements provided by University Communications for the University logo and department logos.

Primary logo

UNC Information Technology Services logo

 

 

Clear space requirements

To ensure the integrity and visual impact of the logo, the appropriate “clear space” must be maintained on all sides. Specifically, where “x” is equal to the height of the Old Well icon, there must be a minimum of 1/2 the distance “x” (half the height of the Old Well) between the outside edge of the logo and any other page element, including the edge of the page. The vertical line dividing “UNC” and the unit or department name may fall inside the clear space.

UNC logo with x equaling the height of the Old Well. The space around the logo must be at least 1/2 x.

 

Color requirements

  • The University logo comes in four different colors: Carolina Blue and black, Carolina Blue, black, and white.
  • Do not change any colors of the logo.
  • Do not screen (lighten) any of the logo colors.
  • Do not print the logo in black over a dark background.
  • Do not print the reversed (white) logo onto a light or white background.
  • Do not place the logo over a heavily patterned background.

Four versions of the UNC ITS logo: Carolina blue and black, black, carolina blue, and white.

 

Printed sizes

The logo must be resized proportionally and in its entirety. When the logo is printed in PMS® 542 the minimum height of the Old Well in the logo is 0.25 inches. Note that PMS® 542 is the official UNC Blue, printed as a Pantone® “spot” color, only available through commercial printers. The majority of ITS print communications will use the CMYK equivalent of the Pantone® color (C60, M19, Y1, K4). If the logo is printed in CMYK the minimum height of the Old Well in the logo is 0.3125 inches.

Carolina Blue UNC Information Technology Services logo with .3125 inches drawn around the Old Well.
 


When the logo is printed in black the minimum height of the Old Well is 0.25 inches, and 0.3125 inches when printed in white.

Black UNC Information Technology Services logo with .25 inches highlighting the Old WellWhite UNC Information Technology Services logo with .3125 inches around the Old Well