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ITS News is campus’ main source for ITS news, announcements, updates, tips and more.

Aimed at the wider UNC audience, ITS News gives an opportunity to showcase ITS achievements, communicate changes or new technologies, demonstrate ITS’ value, show that we are good stewards of UNC resources in how we support the University mission and strategic plan and to empower teaching, learning and work. 

  • ITS News pieces are often republished in other places including The Well and newsletters like WorkWell and can serve as a reference for other coverage, like articles in the Daily Tar Heel.
  • ITS News carries authority and is a trusted voice for campus IT issues.
  • We share all ITS News pieces to social media and to our internal newsletter, Monday Morning News.

About ITS News

  • In 2023, ITS Communications published 76 ITS News articles.
  • We aim for coverage from every ITS unit and often write about non-ITS campus partners or collaborators.

Once we’ve identified an idea or communication need, we work with ITS stakeholders, service owners and communications liaisons to produce the ITS News article.

  • If there’s an immediate need, we can rush an article in less than 24 hours.
    • Most articles take a least a week to work through the process, including reviews, so plan ahead.
  • We publish ITS News articles as-needed throughout the week and month, but often align with Monday Morning News or other publication schedules.
  • ITS News articles are usually between 400 and 1600 words long, with a minimum word count of 300.
  • We often, but don’t always, collect quotes and statements from content owners and stakeholders.

Publication process overview

  1. Intake and assignment
  2. Collect talking points, dates, key details, etc.
  3. Draft article (content owner/stakeholder or Comms)
  4. Conduct interviews/request quotes (if necessary)
  5. Pull facts/references to past articles/strategic plan
  6. Editorial review for brand and writing style
  7. Content owner/stakeholder review
  8. Second round of edits/reviews if necessary
  9. Create WordPress draft with graphics
  10. Last look for content owners/stakeholders

Types of content in ITS News

Here are some examples of types of ITS News communications we feature. If you have ideas for ITS News content, work with your unit’s Comms Liaison or email Kelly Johnson directly.

Highlighting work ITS performs to keep the University running

Examples of collaboration with other groups on campus

Change communications for large campus audiences 

Customer case studies 

Major staff news (appointments, retirements)

Leaders’ goals and updates

Tech tips

Service promotion/marketing 

First-person guest posts 

Landmarks/major milestones/anniversaries 

Localizing national news to ITS

Events

Meet the (ITS Teams, Liaisons)

Accomplishments

Q&As 

Career growth, student employment, personal stories