The ITS logo

The ITS logo is the element of our visual identity that is most recognizable. Therefore, it is very important that the logo be used properly in both print and online materials. Please note: all UNC divisional logos were updated in early 2018 — please use the new logos below for all new use cases.

Important rules of thumb:

  • Never stretch or alter the logo away from its initial dimensions
  • Never enlarge a logo image larger than its initial dimensions
  • Don’t split apart the Old Well and the ITS text treatment. They must remain together.
  • Do not “recreate” the logo. If you need a format or size that isn’t available on this page, please ask.

To save any of the logos below, simply right-click and click “Save As.” You can also download a logo zip package. The zip file also contains .eps files.

 

Download Web-Friendly Logos (.png) Download High-Quality Logos for Print Use (.eps) Download All Primary ITS Logos

 

Sub-brand ITS logos

ITS maintains a variety of program and service logos. Those are provided here for your use and reference.

ConnectCarolina_blue
ConnectCarolina

The standard ConnectCarolina logo color is blue and the official cobranded ConnectCarolina/InfoPorte logo is blue and orange.  Designs should give primacy to these colors and only use alternatives in situations where these colors would not work. The logo file linked at left also includes ConnectCarolina/InfoPorte Logos.

Download Logo .zip file

Service and misc. purpose logos

It is very important to note that, technically, you should not be creating logos with iconography for use in branding services, products or events offered by ITS. If you are establishing a new product, service or event, we suggest visiting UNC Creative’s guidelines on departmental branding: https://identity.unc.edu/. Additionally, you can contact Kate Hash (kate_hash@unc.edu) for guidance on how to create a logo that captures the spirit of your project, but does not go against the University’s brand standard. If you create a logo that does not comply with brand standard, there is no guarantee that you won’t be required by Communications & Public Affairs to change it.